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Glossary term

What is Product Experience Management (PXM)?

Definition

PXM focuses on delivering compelling, enriched, consistent product experiences across all customer touchpoints. It uses high-quality product data, digital assets, and contextual content to improve engagement and conversions. PIM serves as the foundation for PXM execution.

PXM focuses on relevant product experiences while preserving consistency in underlying facts. For example, an autonomous product data operation could take approved technical facts for installer and buyer audiences, prepare audience-appropriate descriptions without changing specifications, and review each experience for consistency and relevance.

Product Experience Management (PXM) in an autonomous operation

  1. Step 1:

    Input

    Approved technical facts for installer and buyer audiences

  2. Step 2:

    Product Experience Management (PXM)

    Prepare audience-appropriate descriptions without changing specifications

  3. Step 3:

    Outcome

    Review each experience for consistency and relevance

PXM focuses on relevant product experiences while preserving consistency in underlying facts.

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