Skip to main content

Glossary term

What is XML Feed?

Definition

A structured XML-formatted file used to transmit product data to marketplaces, retailers, search engines, or partners. XML feeds allow automated, scheduled updates so channels always receive the latest product information. They support large-scale syndication with standardized, machine-readable formatting.

A feed defines an exchange format and delivery pattern; the receiver's contract determines acceptance. For example, an autonomous product data operation could take approved lighting products prepared for a partner, serialize mapped fields into the required XML structure, and validate the feed before delivery and check receiver feedback.

XML Feed in an autonomous operation

  1. Step 1:

    Input

    Approved lighting products prepared for a partner

  2. Step 2:

    XML Feed

    Serialize mapped fields into the required XML structure

  3. Step 3:

    Outcome

    Validate the feed before delivery and check receiver feedback

A feed defines an exchange format and delivery pattern; the receiver's contract determines acceptance.