Glossary term
What is API Integration?
Definition
API Integration connects a PIM system with external applications using APIs to automate data exchange and product content updates. This helps organisations avoid manual uploads and ensures consistent product data everywhere. It supports seamless syndication to channels like Shopify, Amazon, Magento, websites, apps, ERPs, etc.
A reliable integration handles failures and repeated requests as well as successful transfers. For example, an autonomous product data operation could take an approved set of changed SKUs, send updates to a connected system through its API, and record accepted items and retry recoverable failures.
API Integration in an autonomous operation
- Step 1:
Input
An approved set of changed SKUs
- Step 2:
API Integration
Send updates to a connected system through its API
- Step 3:
Outcome
Record accepted items and retry recoverable failures
Related terms
What is API (Application Programming Interface)?
An API is a defined interface through which software applications request information or actions from one another. In product information management...
What is User Interface (UI)?
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What is JSON Schema?
JSON Schema defines the structure, rules, and validation constraints for data exchanged through APIs. In PIM, it ensures that incoming and outgoing...
What is Cross-System Integration?
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What is Third-Party Data Integration?
The connection of external data sources—such as suppliers, ERPs, marketplaces, or content providers—into the PIM. It streamlines data flow, reduces...
What is Integration Hub / Middleware?
An Integration Hub acts as a central layer that connects ERP, CRM, PIM, and other enterprise systems. It ensures seamless, real-time data flow by...