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Glossary term

What is Headless Commerce?

Definition

Headless Commerce separates the backend product and transaction systems from the frontend user experience. PIM plays a central role by supplying clean, structured product data directly to any frontend via APIs. This allows brands to deliver consistent product experiences across websites, apps, kiosks, and emerging channels.

Headless commerce separates the shopping interface from backend commerce services. For example, an autonomous product data operation could take approved product content for web and mobile shopping, deliver structured content through the connected commerce API, and allow each frontend to present the authorized information independently.

Headless Commerce in an autonomous operation

  1. Step 1:

    Input

    Approved product content for web and mobile shopping

  2. Step 2:

    Headless Commerce

    Deliver structured content through the connected commerce API

  3. Step 3:

    Outcome

    Allow each frontend to present the authorized information independently

Headless commerce separates the shopping interface from backend commerce services.

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