What is Semantic Search?

Semantic search interprets user intent and contextual meaning rather than relying solely on keywords. Using AI and NLP, it improves product discoverability through intelligent matching. PIM-supported semantic search boosts conversions and reduces zero-result queries.

Semantic search finds conceptual relevance but does not prove technical compatibility. For example, an autonomous product data operation could take a request for fixtures suitable for a warehouse, retrieve conceptually relevant products from approved content, and check explicit specifications before proposing a final selection.