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Glossary term

What is Product Master Data?

Definition

Product master data represents the core authoritative dataset for every product, including identifiers, variants, units, and specifications. It ensures consistency across ERP, CRM, eCommerce, and marketplace platforms. PIM is the system of record for enriching and distributing master data.

Product masters hold stable identity and core facts used by operational systems. For example, an autonomous product data operation could take a fixture referenced by several supplier codes, link those codes to its governed product identity, and maintain approved core attributes without creating duplicate masters.

Product Master Data in an autonomous operation

  1. Step 1:

    Input

    A fixture referenced by several supplier codes

  2. Step 2:

    Product Master Data

    Link those codes to its governed product identity

  3. Step 3:

    Outcome

    Maintain approved core attributes without creating duplicate masters

Product masters hold stable identity and core facts used by operational systems.