Glossary term
What is Localised Product Content?
Definition
Product information adapted to regional languages, formats, cultural preferences, and regulatory standards. In PIM, localisation ensures that each market receives accurate and relevant product descriptions, units, and metadata. It increases customer trust and boosts conversions in global and multi-regional commerce.
Localization adapts conventions and context as well as translating language. For example, an autonomous product data operation could take approved lighting content for a new regional catalog, adapt measurement display and approved market terminology, and review the localized version before regional publication.
Localised Product Content in an autonomous operation
- Step 1:
Input
Approved lighting content for a new regional catalog
- Step 2:
Localised Product Content
Adapt measurement display and approved market terminology
- Step 3:
Outcome
Review the localized version before regional publication
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