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Glossary term

What is Data Architecture?

Definition

Data architecture defines how product information is designed, structured, and accessed across an organisation. It includes schemas, relationships, and models that enable scalable and efficient PIM operations. A robust architecture ensures seamless integrations and long-term data governance.

Architecture establishes how responsibilities and information flows fit together across systems. For example, an autonomous product data operation could take an ERP item master and a product-content repository, route commercial and descriptive fields according to ownership rules, and maintain a documented path from source to approved destination.

Data Architecture in an autonomous operation

  1. Step 1:

    Input

    An ERP item master and a product-content repository

  2. Step 2:

    Data Architecture

    Route commercial and descriptive fields according to ownership rules

  3. Step 3:

    Outcome

    Maintain a documented path from source to approved destination

Architecture establishes how responsibilities and information flows fit together across systems.

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