Glossary term
What is Big Data?
Definition
Big Data refers to the large volumes of structured and unstructured product-related information generated across systems such as ERP, PIM, eCommerce, and supplier feeds. In PIM, it enables deeper insights into product performance, customer behavior, and operational bottlenecks. Organisations use Big Data analytics to improve product quality, optimise catalogs, and make data-driven decisions.
Volume alone is not the goal; usable structure and processing choices determine value. For example, an autonomous product data operation could take millions of supplier product-change events, group and process changes by affected product, and prioritize records needing quality checks without reprocessing unchanged items.
Big Data in an autonomous operation
- Step 1:
Input
Millions of supplier product-change events
- Step 2:
Big Data
Group and process changes by affected product
- Step 3:
Outcome
Prioritize records needing quality checks without reprocessing unchanged items
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