Glossary term
What is Data Enrichment?
Definition
Data enrichment enhances product information by adding missing attributes, standardised descriptions, metadata, or external references. This increases completeness, usability, and customer appeal. In PIM, enrichment workflows make content more conversion-friendly and channel-ready.
Enrichment should increase usefulness without confusing inferred information with verified facts. For example, an autonomous product data operation could take a product record lacking a mounting type, propose the mounting type from its approved installation sheet, and retain evidence and obtain any required approval.
Data Enrichment in an autonomous operation
- Step 1:
Input
A product record lacking a mounting type
- Step 2:
Data Enrichment
Propose the mounting type from its approved installation sheet
- Step 3:
Outcome
Retain evidence and obtain any required approval
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